MBA515-CBE: Healthcare Marketing

Builds on the basics of marketing theory and principles to include opportunities created by web-based strategies and social media. Discusses the role of the marketing professional in researching and recommending market positioning, as well as in market branding and crisis management. Focuses on the creation of a detailed marketing plan for a health care product or service.
Credit hours: 3
Prerequisites:
Proctored exam: No

Textbook Information

American Sentinel recommends you do not purchase your course materials until thirty days prior to the term start date.
*eText ISBN: 9781284124200, 1284124207
Essentials of Health Care Marketing 4th
Berkowitz, E. N.
Jones and Bartlett Learning 2017
ISBN-10: 1284094316
ISBN-13: 9781284094312
MSRP: US $79.99
*Recommended Textbooks
Publication Manual of the American Psychological Association 7th
American Psychological Association
American Psychological Association 2019
ISBN-10: 1433832151
ISBN-13: 9781433832154
e-Book ISBN: 9781433832185
MSRP: US $52.24

Course Offerings

Term Registration
Begins - Ends
Course
Begins - Ends
Professor
2022 Aug SIMPath 16 weeks 11/01/21 - 11/04/22 08/15/22 - 12/04/22 TBD
2022 Sep SIMPath 16 weeks 12/01/21 - 12/09/22 09/19/22 - 01/08/23 TBD
2022 Oct SIMPath 16 weeks 01/01/22 - 01/06/23 10/17/22 - 02/05/23 TBD
2022 Nov SIMPath 16 weeks 02/01/22 - 02/10/23 11/21/22 - 03/12/23 TBD
2022 Dec SIMPath 16 weeks 03/01/22 - 03/10/23 12/19/22 - 04/09/23 TBD
2023 Jan SIMPath 16 weeks 05/27/22 - 04/07/23 01/16/23 - 05/07/23 TBD
2023 Feb SIMPath 16 weeks 06/07/22 - 01/31/23 02/20/23 - 06/11/23 TBD
2023 Mar SIMPath 16 weeks 06/07/23 - 02/28/23 03/20/23 - 07/09/23 TBD