MBA542-CBE: Healthcare Strategic Management

In the broadest terms, this course is about leadership; more narrowly, it concerns the essential strategic tasks of leading and managing health care organizations. The course advocates the importance of strategic thinking and clearly differentiates strategic thinking, strategic planning, and managing strategic momentum. These concepts represent the central elements of a complete strategic management process that reflects the realities of conceptualizing, developing, and managing strategies.

The approach of this course is to depict strategic management as the processes of strategic thinking, consensus building and documentation of that thinking into a strategic plan and managing strategic momentum. Through the management of the strategic plan, new insights and perspectives emerge and strategic thinking, planning, and managing are re-initiated. Therefore, strategic managers must become strategic thinkers with the ability to evaluate the changing environment, analyze data, question assumptions, and develop new ideas. Additionally, strategic managers must be able to develop and document a plan of action through strategic planning. Once a strategic plan is developed, managers maintain the strategic momentum of the organization. As strategic managers attempt to carry out the strategic plan, they evaluate its success, learn more about what works, and incorporate new strategic thinking. This course provides that foundation for effective strategic thinking, planning, and managing strategic momentum.
Credit hours: 3
Proctored exam: No

Textbook Information

American Sentinel recommends you do not purchase your course materials until thirty days prior to the term start date.
Kindle version available
Strategic management of health care organizations 8th
Ginter, P., Duncan, J., & Swayne, L.
Wiley 2018
ISBN-10: 1119349702
ISBN-13: 9781119349709
*Recommended Textbook
Publication Manual of the American Psychological Association 7th
American Psychological Association
American Psychological Association 2019
ISBN-10: 1433832151
ISBN-13: 9781433832154
e-Book ISBN: 9781433832185
MSRP: US $52.24

Course Offerings

Term Registration
Begins - Ends
Begins - Ends
2022 Aug SIMPath 16 weeks 11/01/21 - 11/04/22 08/15/22 - 12/04/22 TBD
2022 Sep SIMPath 16 weeks 12/01/21 - 12/09/22 09/19/22 - 01/08/23 TBD
2022 Oct SIMPath 16 weeks 01/01/22 - 01/06/23 10/17/22 - 02/05/23 TBD
2022 Nov SIMPath 16 weeks 02/01/22 - 02/10/23 11/21/22 - 03/12/23 TBD
2022 Dec SIMPath 16 weeks 03/01/22 - 03/10/23 12/19/22 - 04/09/23 TBD
2023 Jan SIMPath 16 weeks 05/27/22 - 04/07/23 01/16/23 - 05/07/23 TBD
2023 Feb SIMPath 16 weeks 06/07/22 - 01/31/23 02/20/23 - 06/11/23 TBD
2023 Mar SIMPath 16 weeks 06/07/23 - 02/28/23 03/20/23 - 07/09/23 TBD